Marketers love babies. They also love weddings, divorces, graduations, retirements and first homes. That’s because major life events are some of the few times when people change their consumption patterns in extreme ways. Johnny’s first job? Swap out the Axe for Armani Code. First home? Someone’s about to spend a lot of money at Crate & Barrel. Baby on the way? Marketers everywhere just started salivating. Continue reading
It’s Spring Break this week, and I’m on a serious cleaning kick. With a cross-state move coming up in less than four months, it’s all about minimization. Clothing, papers, kitchen gadgets, toiletries–anything superfluous has been trashed or donated to Goodwill. My cupboards and closets look downright bare, like I should toss them a towel for modesty. Continue reading
I’m 72 days away from graduation.
What?! says my shocked brain. That can’t be right. You must have forgotten to carry the one or something. Did you factor in the time value of money? What interest rate did you use? You know you’re not great with numbers. Can you check with one of the Finance majors to make sure?
Uh, yes, Brain, I’m sure. And I passed all my quant classes, thank you very much. Continue reading
There are so many things I want to take lessons in. Cooking, singing, salsa dancing, fiddling, Mandarin Chinese… “One day,” I tell myself. “One day, when I’m not so busy.” Sure, once I have a full time job, a mortgage, and a kid, I imagine I’ll have plenty of time to spend crafting gourmet pastries and practicing Broadway showtunes. Continue reading
Last year, I remember thinking that the second year MBAs were really lazy. They showed up unprepared to class, took long weekends to travel, and were always the last ones to complete their section of any group project. Meanwhile, I was wound up tighter than the girdle on a Baptist minister’s wife at an all-you-can-eat pancake breakfast Continue reading
When I started this blog, it was because I was working a job I hated while applying to business school for the second time and I just needed to talk to people who were going through the same things. Now that I’ve been thrown back into classes, meetings, and an obscene amount of reading, this blog has become a source of stress. I have a reminder on my phone to blog once a month, and every time it reminds me I want to scream, “With what free time, you monster?” and chuck it across the room. Thankfully, I have so far refrained from any MBA-on-smartphone violence, though I make no promises for the future. Continue reading
We’re approaching that special time of year when the incoming class of 2016 will don their book bags, sharpen their #2 pencils, and open those squeaky clean textbooks for the first time. They will be attempting the horrific and terrifying: Going back to school after three or more years in the workforce. Instead of happy hours and video games after work, they will be chin deep in case studies and spreadsheet analysis. Leisurely coffee chats will turn into 30 seconds of hurried conversation on the stairwell. Hitting the gym will become hitting the pillow at 3:00am. Life as they know it is about to change. Continue reading